The Washington Wizards have been undergoing a drastic image makeover the last few years and their latest announcement of new “DC” logos and team uniforms are the latest attempt at rebuilding their image & fan-base. After several competitive years, making the NBA Playoffs and not advancing, facing player issues & general lack of direction, the apparel changes are part of owner Ted Leonsis bid to improve the team’s image – both on & off the court (see Ted’s 101 Signs of Visible Change).
Need for Change
Ever since the January 2010 incident …